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Do looks matter? Yes they do but not as much as you would think. If you look like a male super model yeah the entry would be real easy but that does not guarantee that you will be able to keep the girl.
Men usually judge women by their looks. We pay attention to physical features like breasts, proportion, skin tone, hair, eyes, lips, height etc. So it is only natural for us to think that women judge us on the same scale.Read Social Mastery E-Book to learn techniques on how to attract women.
However women are more attracted to personality, fashion, grooming and attitude. Women prefer men who are strong and confident. They value humor in man. They are seduced by a man who is in control and not afraid to take risks. Women find a man who is neat, well groomed and bit trendy to be attractive. Women enjoy the company of men who make them experience different emotions.
This does not mean you to start jumping of the cliffs or become a standup comedian or join army. You just have to possess the above qualities.
At the end of the day it all boils down to how she feels around you? Does she feel feminine or does she feel like you are a wuss around her. Do you take charge to make the move or are you shy to even make an eye contact with her.
Compared to men women have less social freedom to date around. For biological reasons and social pressures women can't sleep around with hundreds of men or date for 50 years before she settles down.
Men do not have such pressures so we jump into a relation the minute we find the woman attractive. At the end of the day we can approach more women and afford to spend another 30 years before we settle down.
This is why it is very important for women to make sure she ends up with the right guy who will be able to take care of all her emotional and physical needs.
What happens if she ends up with a man who is lazy? Someone who is irresponsible and cannot provide for the family? What happens if she ends up with a guy who is not comfortable or is very conservative when it comes to sex?
You might be wondering why would a woman care about survival in today's age? For two reasons! First the gene memory forces her to feel that way. Second what happens when she gets pregnant or when her kids are too little or sick and she cannot go out to work. If the father of her child is irresponsible she is doomed.
The message you want to take from this article is that you need to stop worrying about how you look. You will be able to date really hot girls even if you are not naturally good looking.
Contact Us to get a fashion consultation that will help you attract women and remember to read the rules that will help you with dating women. Spend two-three days in a gym and get in shape. Get some fashion consultation if you are still not sure what looks good on you. Get a descent hair cut.
Be more aggressive and approach women. Touch them and seduce them to show you are dominant and sexually confident. Don't be needy or clingy. Have the strength to walk away from a woman if she plays hard to get.
If you take the above advice seriously you will transform into the guy that every woman wants to be with. | 
